VIRTUAL PARTY PLANNER HOW TO

For virtual events, one of the best-known industry certifications is the Digital Event Strategist (DES) Certification from PCMA.Īccording to PCMA, “The Digital Event Strategist certification is designed to help you effectively plan, produce and measure the results of your live stream and digital engagement events. This is a scenario I saw with marketers and event planners in 2008-2009: planners were suddenly tasked with planning their first virtual event.įor those who have time to plan, do online research about virtual event planning and consider going for an industry certification. Given the response to the pandemic, you might have been “thrown into the fire” and asked to plan a virtual event right away, with no formal training or education. You’re an event planner (e.g., in-person events and meetings) who’s adding virtual event planning responsibilities to your job description. You’re a digital marketer (e.g., branding, demand generation, social media marketing), who’s been given the task of planning and executing virtual events. If you’re not doing virtual event planning today, you’re likely in one of two scenarios: In other words, virtual event planning is a skill set you need to know. Similarly, companies facing coronavirus threats still need to plan for this year’s sales, connect with customers or hold company-wide meetings.Īccording to Tahira Endean, Head of Events at SITE (Society for Incentive Travel Excellence), “At this critical time where many organizations have put a stop to non-essential travel, they still have essential messages to share and a well-curated and delivered virtual event can bridge this gap.” Business could not come to a complete standstill. Now is the time to start considering them more seriously, and some industry leaders have got the ball rolling.”Īs Cisco determined in 2008-2009, despite cancelling the physical meeting, sales objectives and planning needed to take place. In this Event Manager blog, the author notes, “Clearly, there is still a long way to go in the adoption of virtual events in the industry, but they have a lot of potential. Giving your audiences the ability to attend an event via desktop or mobile device removes any on-site risks that may be present.”

During a crisis, the well-being of employees, clients, or prospects are, of course, the main priority.

According to Chodor, “Live virtual events provide a secure environment in which you can successfully bring your audience together, without risking health and safety. Notified president Ben Chodor noted that virtual events are an effective solution during uncertain times. In the technology sector, Cisco moved its annual global sales meeting from a Las Vegas resort to virtual only. In the fall of 2008 and continuing into 2009, companies cancelled events entirely or moved them from face-to-face gatherings to virtual events. This surge in interest and adoption of virtual events is like what happened during the 2008 financial crisis.

VIRTUAL PARTY PLANNER HOW TO

It goes without saying that in today’s world, an event planner that knows how to plan a virtual event has never been more important. In response to the pandemic, companies are cancelling or modifying their in-person events.

Virtual party planner